Rethinking Email Marketing: The Truth Behind the Stats

As marketers, we’ve been fed the same old lines about email marketing for years – “Email is dead!” “Nobody reads emails anymore!” “Email is too old-school!”

Well, I’m calling BS on those outdated claims. Why? Because the data tells a completely different story about how consumers really view and interact with emails.

Truth Bomb #1: Emails Are Incredibly Active and Effective

You may think open and click-through rates are dismal, but get a load of these stats:

“For every $1 spent on email marketing, the average ROI is an eye-popping $36.” — Litmus

“Email remains the #1 most effective digital channel for building brand awareness.” — Statista

Truth Bomb #2: Emails Are Welcomed (When Done Right)

The myth that “all promotional emails are spam” couldn’t be more wrong:

“Emails with personalized subject lines are 26% more likely to be opened.” — Yes Marketing

“59% of consumers say marketing emails influence their purchase decisions.” — Disruptive Advertising

Truth Bomb #3: Email Habits Have Radically Shifted

Don’t think people still engage with emails like they used to? Think again:

“Over 50% of emails are opened via mobile devices.” — Litmus

“58% of millennials report checking emails first thing in the morning.” — Adobe

Now let me be clear – these stats don’t give you a free pass to spam people’s inboxes willy-nilly with garbage emails they don’t want. But they do definitively prove that email is alive and thriving when marketers take the time to create tailored, value-driven campaigns that respect their audiences.

At our agency, we’ve fully embraced this new “email renaissance” by completely revamping our email strategies with insights from these consumer stats and trends. Hyper-personalized messages, strategic audience segmentation, triggered automation sequences…we’re doing it all to ensure our emails cut through the noise and drive real results.

If your brand is still stuck in the Stone Age of batch-and-blast emails with bland messaging, it’s time to join us here in the modern era of email marketing. Don’t let biases and assumptions about “kids these days not checking emails” hold you back.

Email isn’t just alive and well – it may just be your most powerful marketing channel when utilized to its full potential based on what consumers actually want. Go where your audience is, and deliver an experience they’ll love. Need help making that happen seamlessly? You know where to find us.